We collect and use information about you to provide you with a luxury online retail experience. You provide us with your information directly when you make a purchase, sign up to become a Barone Rewards member, shop online, use the Barone website, or register for a competition. We also collect elements of your information indirectly such as the route you have taken around our stores.

If you instruct Kenya Posta to redirect your post, we will receive your updated address information and update our records. Similarly, if we are informed that you are no longer at the address we have on file for you, we will remove it from our records.

We may analyse the information that you supply to us and share your personal data with third parties who help us segment and understand our customers by providing additional information. We use this to provide you with a more personalised experience.

Should you choose to take advantage of one of our Personal Shopping services, including clientelling, you will have an appointed Personal Shopper or sales associate assigned to you. Your shopper will collect information relevant to you in order to curate the most exclusive and luxurious personalised retail experience. Your Personal Shopper will always keep you updated on the information that they hold and how it affects you, and will follow your instructions as to how you would like to be contacted by them.

In line with the Kenyan Government guidance in relation to the Covid-19 pandemic, Barone may be required to conduct a screening questionnaire for Covid-19 symptoms, prior to accepting in-person appointments. The results of this questionnaire will not be retained. Barone is also required to support the Health Ministry Test and Trace service by retaining names, contact numbers, date and time of arrival and departure, for those customers who attend or make reservations with our stores.

To the extent that Barone does not already hold this information, Barone will ask for, record and store these details in a secure system for 21 days, after which they will be deleted. Barone will use this information solely to assist the Health Ministry Test and Trace service, should they request this data. Customer details which we already hold for other permitted purposes will continue to be used for those purposes and will not be deleted after 21 days but will be shared with the Health Ministry if requested. To learn more about how your information will be used, including how to make changes to it or request its rectification, you can (by law) make a data subject request.

When you make a purchase at any of our retail outlets or online, we will collect necessary information about you to ensure we can fulfil your order or chosen service.

If you choose to pay by card, we will need to collect your payment information in order to process payment. We may ask for additional information from you for a number of reasons: for example, to prevent fraudulent transactions; to comply with anti-money laundering regulations for high-value transactions; or to ensure that we comply with our legal obligations such as age restrictions applicable.

When you place an order with Barone for products or services that will be delivered, collected or provided at a later date, we will need to take additional contact details and delivery information from you so that we may complete your order. We may use third-party couriers to deliver your order and will need to share your contact information with them for this purpose.

At any point that you interact with us, you may be given the opportunity to opt in to receive Barone marketing communications. We will only send you marketing communications when you have consented to receive them, and we will do so using your preferred channels of communication. If you have not updated your marketing preferences in two years, we will contact you to remind you that you can opt out of receiving marketing communications at any time.

– In cases where you have not made a purchase with Barone during this two-year period, we will only continue to send you marketing communications if you expressly tell us to do so. If you do nothing, then we will stop sending you marketing communications.
– If you have made a purchase with Barone during this period, we will continue to communicate with you in the same way until you tell us otherwise. If you do nothing, we will assume that you are happy to continue receiving marketing materials from Barone in the same way.

If you have opted in to receive marketing communications from us, you can manage your preferences online at any time. We have created a Preference Centre where you can manage your marketing communications preferences, and tell us what you want to hear about and how you want Barone to communicate with you.

We will send you marketing material that we believe you will be interested in based on your previous spending behavior. You may not receive all types of communications that you have chosen to receive. To understand more about the criteria we use to determine which marketing communications you receive, please contact our Customer Service team.

If you have given us your email address or mobile phone number and agreed to receive marketing communications from us, we may supply this data to digital advertising or social media companies, including Facebook and Google. These companies work on our behalf to identify individuals with similar characteristics to our customers, and they provide these individuals with advertising content from us. We may also work with these companies to target or retarget you directly with advertisements that we believe you will be interested in.

The data we provide to these organisations is limited to email address or mobile phone number and is always provided in an encrypted format. We use your personal data in this manner as it is in our legitimate interest to advertise to potential new customers.

This use of your personal data constitutes profiling. If you would prefer not to see targeted advertising from us on social media, please refer to the instructions provided by Facebook or Google, or contact our Customer Service team for advice on how to opt out.

Please note: When you visit one of Barone’s brand partners in-store or participate in a branded promotion or event, our brand partners may also ask if you want to sign up to receive marketing communications directly from them about their events, products and services. If you provide your personal details to any of our brand partners, the use of that information will be governed by their privacy policy and cannot be managed through Barone or the Preference Centre. Please ask the relevant sales associate for details about their privacy policy and how you can manage your marketing communications preferences with them.

The most exclusive news about events, products and services is reserved for Barone Priority Club members.

Should you become a Priority Club member and opt in to hear about Rewards (which includes news and exclusive offers dependent on your Barone Priority Club tier), we will contact you about the many benefits reserved for Priority Club members. Some of these benefits include a Cash Reward, a birthday treat, complimentary copies of Barone Magazine, complimentary tea and coffee, free delivery or special discount days. Your information will also be used in-store to check your eligibility for each of our benefits, and to track your usage so that we can monitor customer engagement to improve our service.

From time to time, we may also collect publicly available information about you which is not essential to the Rewards programme, but which enables us to learn more about you. In turn, we can provide a more tailored service. If you would like to stop Barone using this information about you in this way, please contact us at support@ baroneshirts.com.

Barone only collects information about children where the parent or guardian has given their consent. Barone does not knowingly collect information from customers under the age of 13 directly. In the event that we learn that we have collected personal information from anyone under the age of 13 without parental consent, we will delete it immediately.

From time to time as a Priority Club member, you will be emailed by us with a request for anonymous feedback about your experience visiting us. Feedback is used to improve the experience we provide and is anonymous.

When you visit baroneshirts.com, we collect information about your device to help drive innovation and improve user experience. Information can be collected through your IP address or through cookies placed on your device. Some cookies are needed for the proper functioning of the website. Cookies are used for purposes including the storage of items in your shopping bag; the recognition (anonymous) that you are signed in; and the determination of your currency, dependent on preferred delivery location.

Other cookies are used for analytic purposes which help us understand how and when you first visited our site, the frequency of your visits and the duration of time spent on our site. We also use cookies to track your journey around the site and ensure that our email marketing invite pop-up is displayed at the most appropriate time. This technology allows us to remember you, so if you have previously visited the site, we are able to recognise you as a returning visitor. If you have already signed up to receive marketing emails, you will not see the pop-up unless you disable the relevant cookie. We try to join up details of our relationship with you in-store and online in our records, even if you use different devices online.

Finally, some cookies are used to provide you with personalised advertisements when you visit other selected websites, following your visit to baroneshirts.com. These advertisements will be in the form of ‘banner advertising’ and will show you products that we believe you will be interested in, based on your browsing history on our website. For more information about how Barone uses cookies, please refer to our Cookie Policy.

When you make a purchase on Baroneshirts.com, we will collect information about you to fulfil your order or chosen service; this information includes your name, contact details and delivery address. You will be offered the opportunity to use our Guest Checkout path or to create an online account on our website. In order to register an online account, we will ask you for your name and contact details. You will also be asked to create a password and have the option of linking your Barone Priority Club membership. Once you have created an account, this will serve as a platform to update your marketing preferences through the Preference Centre

When you participate in a Barone competition, prize draw, giveaway or offer, or sign up to attend one of our events, either through Barone or indirectly through a third party, we will collect information about you. This information will be used to administer competitions and manage events, including securing your registration at an event, and selecting and contacting prize winners. If you provide the personal information of another customer for one of our events, we will assume you have the consent of any named individuals to provide their personal information for these purposes. Full details of our event-management partner’s privacy policy can be found on their website or on the event registration form. Your information will be deleted shortly after the promotion or event has finished, unless you have signed up to receive marketing communications from us

Security of our website is of utmost importance to us. Our site uses software to provide high-level encryption technology. We use advanced security measures to protect your information against loss, misuse and alteration, as is the case with all computer networks linked to the internet. However, we cannot make absolute guarantees about the security of the information you provide over the internet, and as such, we cannot be held responsible for it.

We will never contact you by email to request personal details. For information of this nature, we will only contact you by telephone.

Never send any sensitive information, such as passwords or credit card information, via email.

In creating a password to access certain parts of our website, you are thereby responsible for keeping it confidential. Please do not share a password with anyone.

When you contact Barone through any channel (including by phone, post, email or social media), we will collect information about you in order to respond to your query, request or feedback. Please note: if you contact Barone by phone, your call may be recorded for quality, training and security purposes. Additionally, calls may be monitored (without your consent) to allow Barone to collect information for security and regulatory purposes.